
This proposal outlines an equity partnership between Greg Hackney's ASC company and Dr. Pedro Martinez-Clark's amavita Heart and Vascular Health® to create Dallas's premier cardiovascular ambulatory surgery center. As a Harvard-trained interventional cardiologist with proven success in Miami, Dr. Martinez-Clark seeks a minority stake to serve as Medical Director while leveraging Greg's existing ASC infrastructure for cardiovascular procedures.
By amavita Heart and Vascular Health®
July 14, 2025
The U.S. cardiology procedures market reached $55.0 billion in 2023
Projected CAGR through 2033
Of cardiac catheterization procedures can be performed in ASC settings
Dallas presents particularly attractive conditions with a cardiovascular disease death rate of 435.1 per 100,000 (above national average), 2.6+ million residents, and favorable payer mix with $71,000 median household income. As a non-CON state, Texas provides a favorable regulatory environment with 608 licensed ASCs representing 42% growth since 2019.
Positive EBITDA now expected midway through 2026, over a year ahead of the prior model's projection.
Revenue continues to scale at a ~90% CAGR from 2025-2027, driven by strategic initiatives.
Projected 1,800 annual procedures by Year 3, reaching ~65% utilization with headroom for growth.

Implementation will follow a phased approach over 12 months, from partnership formation to facility launch.

Beyond the ASC, our strategic partnership will establish a comprehensive ecosystem of revenue-generating centers to create a fully integrated patient care model and maximize profitability:
Our dedicated cardiology clinic will serve as the primary patient intake and management hub, offering consultations, diagnostic evaluations, and pre/post-procedure care. This ensures a consistent pipeline of high-value patients for the ASC and other service lines.
We will incorporate advanced cardiovascular imaging capabilities, including echocardiography, vascular ultrasound, and potentially CT angiography, to provide comprehensive diagnostic services in-house. This enhances patient convenience and captures additional revenue streams.
The integration of a state-of-the-art PET imaging facility utilizing Ammonia (NH3) will allow for highly accurate and specialized myocardial perfusion imaging. This cutting-edge technology offers superior diagnostic capabilities for complex cardiovascular conditions, attracting high-acuity cases and establishing a premium service offering.
Leveraging our collective expertise and patient volume, we will establish a robust clinical research program. Participation in clinical trials for new cardiovascular devices and therapies not only generates direct revenue through research grants and patient enrollment fees but also enhances our reputation as a leading-edge facility, attracting top talent and innovative procedures.
Execute Letter of Intent, complete due diligence, refine market analysis, develop legal framework (Next 30 days)
Execute definitive agreement, complete ASC retrofit planning, develop physician recruitment strategy (Next 90 days)
Facility renovation, staff recruitment, payer negotiations, marketing campaign, and operational optimization
This partnership leverages Greg's ASC operational expertise and local market presence with Dr. Martinez-Clark's cardiovascular excellence and proven business success. The cardiovascular ASC market is at a critical inflection point, positioning this venture to capture significant market share while providing exceptional patient care and generating substantial returns.
Strategic Partnership Proposal: Building Dallas's Premier Cardiovascular ASC